Simply put, social media is user-generated content on the internet. It’s created with free technology, and essentially gives people a platform to communicate and share ideas in a way we’ve never seen before.
Social media is more akin to word of mouth. It gives you the opportunity to establish dialogue with your target audience. Imagine a conversation between yourself and your perspective customer. Think of all the things you would say to that person about you and your business.
Now think of that conversation being replicated thousands of times in minutes. It doesn’t stop there. That single conversation continues to grow and can manifest into a perfect storm of exposure and influence the likes of which have never been seen. You could get insertions in a hundred magazines, air time on every radio station and a billboard in every city, and you still wouldn’t come close to the level of exposure you can get with social media.
“Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.”
– The Wall Street Journal