Can’t I just have Facebook? Why do I have to have Facebook, twitter, a blog and Youtube?”
The answer is simple: Cross marketing. Using every form of social media available ensures greater traffic to your web site, which means more potential customers and more money for you.
The work you do on Facebook has the opportunity to resonate further if there is something to reflect it. In the diagram above, you can clearly see that every point of your marketing plan has the ability to affect the other.
The more points you have the more powerful your total influence on the market. When you have the power of all of these sites working together, the effect can be astounding: a kinetic sphere of influence, with your business at the core that will grow at a geometric rate.
You can go small and limit your marketing sphere to only one or two points, but you will weaken the total effect. Just like anything else in life, the more you invest, the greater your return.
In the final analysis you have to ask yourself, how fast do I want to grow..?