Social ecommerce is becoming more and more important on networks like Facebook. More than another “new frontier,” it is attracting innovative marketers that are taking advantage of new technologies and responding to their consumers.
Working with fans to create unique shopping and sharing opportunities empowers the kind of viral experiences that were fundamental to Facebook’s own rapid growth and consumer engagement.
But how can you maximize the social network to close sales for your own business? Here are five tips to help you design a Facebook presence that makes buying your products more desirable and easy.
1. Make it Unique
Your Facebook store should be different from your main website. The key is offering fans an engaging experience that makes sense within the environment. You can’t just put a shopping cart in Facebook and expect people to use it. Give your consumers a reason to become fans and give your fans a reason to purchase on Facebook. Consider offering exclusive merchandise available only on Facebook or making products available before you can find them in stores.
2. Encourage Collaboration
Facebook is the perfect environment to create a compelling and collaborative buying experience. People love sharing on Facebook — it’s what the space is built for. Letting people share this information is a great example of how retailers can join the conversation in a relevant way.
Retailers who harness the potential of comments, likes and shares will empower messages to go viral. Facebook makes it easy for your fans to share deals and purchases. Offering incentives, loyalty programs, checkin capabilities and other word-of-mouth generators will not only spread your reach further but give your fans a reason to purchase on your Facebook Page. The retailers who offer wish lists, collaborative shopping experiences and incentivized sharing on Facebook will likely see a surge in traffic and sales.
See the full list at Mashable.