Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it’s much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated
On the flip side, however, are “badvocates” –- the folks who spread negative comments about you with their networks. For example, Kevin Smith’s experience with Southwest Airlines.
It’s important for any business learn how to handle this badvocacy. To do so, you must first understand its causes.
Hurry and learn how to deal with these types!