This article will explore the benefits of outsourcing marketing tasks such as graphic design, Web design, and Web development. Written specifically for B2B organizations of roughly 100 employees and a relatively small marketing footprint, this article will summarize some areas that need to be considered when determining whether to outsource graphic design, branding, or multimedia work to an agency.
The question of whether to outsource varies depending on the specific factors at play in an organization. Though outsourcing may bring significant cost savings to some, for others the workload just might not be sufficient enough to justify going with an agency.
Regardless, there are significant benefits—including the following—that should be considered when contemplating the outsourcing of creative marketing functions.